MABIF with Banker’s Institute of Rural Developement-Mangaluru, organized the T
, AC&RI, Madurai. The Director, ABD inaugurated the program and discussed about Agri Business Development in rural sector. CEO, MABIF elucidated about the MABIF activities and agribusiness opportunities. The program covered the techniques of Designing, Mystery Marketing, Branding and Packaging for different products by various sectoral experts.
The topics handled during the program are as follows 1. Designing for contemporary market and its salient features - Mr. Ashwin, Shapers Design Studio 2. Making of Kanmani Milk – A Master stroke Journey - Mr. Manikandan, Kanmani Milk 3. Chef less Kitchen - Experience sharing - Mr. Prabhakaran, Maheesha Foods - Cuptime 4. Newfangled Market for Traditional products - Mr. M. Dhinesh, Dhaanyas Natural Products 5. Escapade journey of Dry Fishes - Mr. Kalaikathiravan, Lemurian Foods 6. Exposure Visit to Tamil Mall to perceive customer fondness - Mr. Ashwin, Shapers Design Studio The Professionals from Banking sector and members from FPO’S and NGO’s / CBBO’S comprised of around 30 members were participated actively in the program. Various activities on Mystery Marketing were carried out to comprehend the obstacles encountered by Agri Rural Start-ups in regard to Bankroll, Marketing, Customer relationship and Branding.
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