MABIF organized a Training Programme on Branding, Packaging, Licensing, and marketing strategies of NABARD supported FPOs (Batch 10) at NABARD MABIF, Madurai on 7th Mar 2022. CEO, MABIF welcomed the farmers and made an introduction about MABIF. Diverse sectoral experts discussed Branding, Packaging, and Mandatory Licensing techniques for different products. During the program, the following topics were addressed:
*Basics on Branding and Designing by Mr. Ashwin, Shapers Design Studio *Types of Packaging Materials and their uses & Scope of Innovative Designing for Food Products by Mr. Arjun, Graphipackss Pvt Ltd *FSSAI Licensing and Packaging Regulations by Mr. T. Gobinath, Deputy Manager, MABIF * Pests of Field and Horticultural Crops by Dr.G. Srinivasan, Dept of Entomology *Diseases of Field and Horticultural Crops by Dr.K.Manonmani, Dept of Plant Pathology * Startup Pitching by Mr. Ruthrapathy, Yara fertilizers * Benefits and uses of Coconut root tonic by Dr.T. Sivakumar, Dept of Crop Physiology
A total of 61 BoDs, CEOs, and farmers representing the districts of Kanyakumari, Krishnagiri, Nilgiris, Dindigul participated actively in the program.MABIF also arranged an exposure visit to Industrial Shed and eNAM Regulated Market.
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