Two days training program on "Packaging & Branding" was conducted by Indian Institute of Packaging, Chennai and Tamil Nadu Small Farmers Agri-Business Consortium/Dept. of Agricultural Marketing & Agri-Business and Coordinated by NABARD MABIF on 24th & 25th Apr'23 at NABARD MABIF, AC&RI, Madurai,
A total of 70 Farmers (BODs & CEOs) from the Trichy Region FPOs participated in this program.
The main objective of the training was to educate the Farmer Producer Organization's farmers on the various aspects of Packaging & Branding. The training covered and discussed various topics on:
1. Marketing, promotion and types of marketing tools.
2. Types of Packaging Materials and their uses.
3. Scope of Innovative Packaging designing for Food Products.
4. Creation of awareness about the Trademark (Logo design, Filling, Reimbursement)
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